January 6, 2003
Free enterprise runs amok in Barry's satirical near-future nightmare: the American government has been privatized and now runs most of the world, including "the Australian Territories of the U.S.A.," where the book is set. American corporations sponsor everything from schools to their employees' identities, and literally go to war with one another. By taking a drink at the wrong water cooler, Hack Nike, a merchandising officer at the athletic shoe company whose name he bears, is coerced into a nefarious marketing plot to raise the demand for Nike's new $2,500 sneakers by shooting teenagers. Hank becomes responsible for the death of hapless teen Hayley McDonald's; he and two top Guerrilla Marketing executives, both named John Nike, are soon pursued by the ruthless Jennifer Government, a former advertising executive who is now a federal agent with a personal ax to grind—and preferably to sink into the cranium of her hated ex, one of the John Nikes. Barry tosses off his anticorporate zingers with relish; his sendup of "capitalizm"—a world where fraud is endemic and nearly everyone (except the French) is a cog in vast wealth-creation machines—has some ingenious touches. The one-joke shtick wears thin, however, and is simply overdone at times ("I'm getting rid of Government, the greatest impediment to business in history," says John. "Yes, some people die. But look at the gain!"). Barry's cartoonish characters and comic book chase scenes don't allow for much psychological subtlety or emotional resonance. Still, if it's no 1984, this breezy, stylish read will amuse the converted and get some provocative conversations going. (On sale Jan. 21)Forecast:Doubleday promises a "guerrilla marketing" campaign, and the book's weird, eye-catching title should help grab readers' attention. Steven Soderbergh and George Clooney's Section 8 Films have optioned film rights, and foreign rights have been sold in Australia, Finland, Germany, Japan, New Zealand and the U.K.
May 5, 2003
The most unnerving thing about Max (formerly Maxx) Barry's new novel is that its hyperbolic vision of the not too distant future doesn't seem too far out there at all. The world is run by giant corporations who literally go to war with one another; Australia and the U.K. are annexes of the United States; the police are for sale to the highest bidder; and employees take the last name of their employers. Thus, the cast of characters includes John Nike, Georgia Saints Nike (she volunteers at the Church of Latter-Day Saints), Billy NRA, Buy Mitsui, Hayley McDonalds, and so forth. Jennifer Government, a former advertising executive turned government agent, is hot on the trail of the villainous John Nike for murder. As the mastermind of the latest Nike campaign, he planned the murder of 14 teenagers in order to build up the street reputation for Nike's new $2,500 sneaker, Mercurys. Frederick's reading of this wacked-out morality play is first-rate. His obvious enjoyment of the satire fuels his performance. Especially entertaining are his stereotypical foreign accents, which would seem out of place under most circumstances, but they fit the comic book–type characters waging chaos in this saga like an Aris glove. Simultaneous release with the Doubleday hardcover (Forecasts, Jan. 6).