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Title details for Capture the Mindshare and the Market Share Will Follow by Libby Gill - Available

Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

by Libby Gill
Libby Gill
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. In this book, internationally respected executive coach and brand strategist Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories with the aim of helping readers master the 'Six Core Mindshare Methods' (Clarify, Commit, Collaborate, Connect, Communicate, and Contribute). Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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