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Title details for Enchantment by Guy Kawasaki - Available

Enchantment

by Guy Kawasaki
Dan John Miller
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

  • Creators

  • Publisher

  • Release date

    March 8, 2011

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781101977637
      • File size: 139125 KB
      • Duration: 04:49:50

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      Though Dan John Miller narrates most of the production, Kawasaki and Archer occasionally chime in, a format that provides vocal variation. Kawasaki's concept, enchantment, seems to be a mixture of character genuineness, risk-taking and the development of common goals between an entrepreneur and individuals or businesses. Like standard business books, this one offers exciting ideas illustrated by case studies, but it all sounds a bit insubstantial. Miller's energy, emphasis, and consistency keep listeners engaged even when interest dwindles. Kawasaki's reading is adequate but doesn't add much to the overall performance. However, Archer's narration works well as a counterbalance to Miller's voice. L.E. (c) AudioFile 2011, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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